Vineeta Singh

Businesswoman

Indian Anand, Gujarat, India

Quick Info

ProfessionBusinesswoman
NationalityIndian
Date of Birth06/08/1983
Age42 years
BirthplaceAnand, Gujarat, India

Latest News about Vineeta Singh

15/05/2025

Sugar Cosmetics reported a significant financial loss of Rs 135 crore in FY25, marking a double-digit slump in revenue. The company faces major financial pressure as it navigates challenges in India's D2C beauty industry, with projections indicating revenue may reach Rs 520 crore in FY26 and operational break-even expected in FY27.

20/04/2025

Vineeta Singh continued her role as a prominent Shark on Shark Tank India Season 4, maintaining her position as one of the most loved judges on the show since its inception in 2021. She has invested in multiple startups across three seasons, including Aadil Qadri, ORBO AI, and Skippi Ice Pops, with a total investment of approximately Rs 16.49 crore.

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Bio/Wiki

Vineeta Singh is an Indian entrepreneur, CEO, and co-founder of Sugar Cosmetics, a leading beauty brand in India. She is also a prominent Shark on the reality TV show Shark Tank India, having appeared since its first season in 2021.

Physical Stats & More

Height173 cm
Eye ColorBlack
Hair ColorBlack

Educational Qualification(s)

EducationMBA
SchoolDelhi Public School R. K. Puram, New Delhi (1987-2001)
College/University
  • Indian Institute of Technology, Madras
  • Indian Institute of Management, Ahmedabad
Qualification
  • Degree: B.Tech Field: Electrical Engineering Institute: Indian Institute of Technology, Madras Year: 2005
  • Degree: MBA Field: Institute: Indian Institute of Management, Ahmedabad Year: 2007

Personal Life

Marital StatusMarried
Affairs/BoyfriendsKaushik Mukherjee
Engagement Date15/10/2010
Marriage Date04/12/2011

Family

FatherTej Singh
MotherName
SpouseKaushik Mukherjee (co-founder of Sugar cosmetics)
Children
  • Vikrant Mukherjee
  • Ranveer Mukherjee
Father ProfessionBiophysicist at AIIMS

Career

Awards and Achievements
  • Start-up of the year award 2019 by Entrepreneur Awards, Delhi
  • Featured on the cover of Forbes Most Powerful Women (MPW) in Business (December 2021)
  • 40 Under 40 list by Economic Times (2021)
  • Forbes W-Power
  • Fortune India 40 Under 40
  • India's Top 10 Youngest Women Entrepreneurs (IDFC First Bank and Hurun Report)
  • Featured on Forbes India, Business Today, and Businessworld cover pages
Current PositionCEO and Co-founder of Sugar Cosmetics
Ventures
  • Company: Quetzal Year Founded: 2007 Description: Background verification startup for recruitment firms
  • Company: Fab Bag Year Founded: 2012 Description: Beauty subscription platform providing monthly deliveries of beauty products
  • Company: Sugar Cosmetics Year Founded: 2015 Description: Premium cosmetics brand focused on high-quality, long-wear products for Indian skin tones and climate
Sugar Cosmetics Milestones
  • Series A funding in 2017
  • 50 million dollar funding round in 2022 led by L Catterton
  • Revenue of 3 crore in FY17 scaled to 500+ crore by FY23
  • Available in 45,000+ stores across 550+ cities in India as of 2024
  • Global exports to Russia, Nepal, and UAE
  • Total funding of 85.5 million dollars
  • Valuation of approximately Rs 4,100 crore as of 2025
Media and Public Appearances
  • Judge on Shark Tank India since 2021
  • TEDx speaker
  • Guest expert appearance on Kaun Banega Crorepati in 2021
  • TEDx speaker (TEDx Pune 2018 on overcoming fears)
  • Featured on cover pages of Forbes India, Business Today, and Businessworld
Investments
  • Humpy Farms
  • Get-A-Whey
  • Kabaddi Adda
  • NOCD
  • BluePine Foods
  • CosIQ
  • Wakao Foods
  • Skippi Ice Pops
  • Sunfox Technologies
  • Booz
  • Josh Talks
  • Heart Up My Sleeves
  • The Quirky Naari
  • Nomad Food Project
  • Jain Shikanji Masala
  • Aadil Qadri (perfumes)
  • ORBO AI
  • Sunfox Spandan (healthcare tech)

Favourites

Books
  • Shoe Dog by Phil Knight
  • The Hard Thing About Hard Things by Ben Horowitz
  • Pour Your Heart Into It by Howard Schultz
  • The Ride of a Lifetime by Robert Iger
  • Open by Andre Agassi
  • Steve Jobs by Walter Isaacson
  • Tuesdays with Morrie by Mitch Albom
  • The Psychology of Money by Morgan Housel
  • Illusions: The Adventures of a Reluctant Messiah by Richard Bach
  • The Prophet by Kahlil Gibran
  • Grit: The Power of Passion and Perseverance by Angela Duckworth

Some Lesser Known Facts

1. Vineeta Singh is an Indian businesswoman renowned for owning the popular Indian cosmetic brand 'Sugar.'
2. During her academic years, she achieved success in various badminton competitions.
3. In 2014, she completed a three-month internship at ITC Limited, Kolkata, and later undertook internships at Deutsche Bank in London and New York while pursuing her MBA.
4. Despite receiving a lucrative job offer post her MBA, Vineeta chose to decline the offer to pursue her entrepreneurial ambitions.
5. She encountered multiple financial challenges while establishing her business, enduring a monthly salary of Rs. 10,000 for her living expenses.
6. Starting as a director at Quetzal Online Private Limited in Mumbai, she later founded her beauty product supply company, 'FAB BAG'.
7. In 2015, she launched 'Sugar,' her cosmetic brand, which swiftly gained immense popularity across 130+ Indian cities with over 2500 outlets.
8. In 2021, Vineeta secured rights from Warner Bros to introduce her cosmetics line, 'SUGAR X WONDER WOMAN.'
9. She served as a judge on the reality show 'Shark Tank India' and delivered a TEDx talk in Pune in 2018 on overcoming fears.
10. Vineeta made guest appearances as an expert on 'Kaun Banega Crorepati' in 2021 and has actively participated in numerous marathons and endurance events worldwide.
11. Vineeta Singh is an ultramarathon runner and triathlete.
12. Despite receiving a lucrative job offer of 1 crore per annum from an investment bank post her MBA, Vineeta chose to decline the offer to pursue her entrepreneurial ambitions at age 23.
13. Fab Bag built a community of approximately 200,000 Indian women over nine years, providing valuable market research that identified gaps in the Indian beauty market.
14. She is known for her empathetic approach to investing and mentoring women founders on Shark Tank India.
15. She initially lived in a rented apartment of Rs. 5,000 per month in Powai, Mumbai, 15 years ago and now owns a luxury villa in Mumbai's prime locality.
16. Her first summer job was at Deutsche Bank in 2006 as a student.
17. Vineeta Singh holds approximately 22.98% shares in Sugar Cosmetics.
18. Her estimated net worth is around Rs 300 crore as of 2025.
19. She invested approximately Rs 16.49 crore in startups across three seasons of Shark Tank India.
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