Jeevika Tyagi

Entrepreneur, Marketer, Reality TV Star

Indian Delhi

Quick Info

ProfessionEntrepreneur, Marketer, Reality TV Star
NationalityIndian
Date of Birth09/10/1989
Age36 years
BirthplaceDelhi

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Bio/Wiki

Nickname(s)
  • Jeevi
  • TVika

Physical Stats & More

Height170 cm
Eye ColorBrown
Hair ColorBrown

Educational Qualification(s)

SchoolDelhi Public School, Vasant Kunj (1992-2007)
College/University
  • Imperial College London
  • Drexel University, Philadelphia
Degrees
  • Bachelor of Arts (BA) in International Marketing and British Culture & Architecture (2009)
  • BS/BA in Business Administration, Finance & Marketing (2007-2011)

Personal Life

ReligionHinduism
CasteBrahmin
Food HabitNon-vegetarian
Tattoo(s)
  • On her left leg: A band
  • On her right hand's ring finger: Her husband's name Aryan with three stars
  • On her left hand's ring finger: Two Arrows
  • On her right forearm

Relationships & More

Marital StatusMarried
Affairs/BoyfriendsAryan Chauhan
Marriage Date02/02/2020

Family

SiblingsHimanshu Tyagi (elder)
SpouseAryan Chauhan (Artist, Model)
ChildrenAavya (b. 21 October 2022)

Career

OverviewJeevika Tyagi is the Co-Founder and CEO of aastey, India's first size-inclusive sustainable athleisure brand. She has made significant strides in entrepreneurship and marketing, starting her career with various internships and positions in high-profile firms. She co-founded Stappu Online Services in 2015 and later launched aastey, showcasing her journey through various esteemed roles in marketing and finance.
Notable Experiences
  • Worked as a Risk Management Intern at JPMorgan Chase & Co.
  • Promoted to Solutions Center Analyst at BlackRock, assisting equity trading teams.
  • Served as Marketing Manager at various organizations including Purple Squirrel Eduventures and New York Film Academy.
  • Listed in the top 50 Empowering Women In Business by Insightsuccess.com.
  • Served as Marketing Manager at New York Film Academy's Noida campus (2012-2013).
  • Served as Marketing Manager at Purple Squirrel Eduventures, IIT Bombay (2014-2015).
  • Co-founded Stappu Online Services Pvt. Ltd. in 2015.
  • Served as CMO of Unifynd, a software company in Mumbai (September 2017 to December 2019).
  • Worked as Marketing Lead at ZEE5 until March 2021.
  • Founded and became CEO of UsherBae Productions, a Mumbai-based production house (April 2019).
  • Co-founded aastey in January 2021 and appointed CEO in January 2022.
  • Drexel Annual Award for Outstanding Contribution to International Understanding (2011).
  • Winner: Startup Competition by Amazon Web Services and Weekend Ventures for Stappu (2015).
Recent Endeavors
  • Joined Shark Tank India seeking investment for Aastey but faced rejection, leading to public backlash against show editing.
  • Participated in Reality Ranis of The Jungle.
  • Co-founded and leads aastey as CEO, which crossed 1 Crore ARR within the first 6 months of launch and is growing at a 3x rate.
  • Aastey became the first brand in India to launch sustainable activewear.

Favourites

BeverageCoffee
Travel DestinationNew York
SportFootball
FoodMargherita Pizza

Some Lesser Known Facts

1. Grew up in Delhi, being part of her school’s Environment Council.
2. Graduated with Summa Cum Laude from Drexel University, actively involved in various student organizations.
3. Worked at Starbucks during college for training.
4. Moved back to India in 2012 to pursue a marketing career after a brief stint on Wall Street.
5. Idols in marketing include Guy Kawasaki and Angela Ahrendts.
6. Fluent in Hindi, English, and French and maintains a rigorous fitness regimen.
7. Has built two companies before aastey.
8. Hometown is Mumbai, Maharashtra.
9. Zodiac sign is Libra.
Information on this page is collected from public sources and may not be 100% accurate. Report an error
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