Dana White

UFC President and CEO, Sports Executive

American Manchester, Connecticut, U.S.

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Quick Info

ProfessionUFC President and CEO, Sports Executive
NationalityAmerican
Date of Birth28/07/1969
Age57 years
BirthplaceManchester, Connecticut, U.S.

Latest News about Dana White

16/01/2026

Dana White and TKO Group Holdings announced a $7.7 billion UFC media rights agreement with Paramount and CBS, set to begin in 2026. The deal shifted UFC's U.S. broadcast model toward direct streaming on Paramount+ while also expanding live event coverage across CBS platforms.

11/06/2025

Meta elected Dana White to its board of directors as part of an expansion of its leadership team. The appointment brought a high-profile sports and entertainment executive into the company’s governing board.

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Bio/Wiki

Full NameDana Frederick White Jr.

Personal Life

Known ForBrash personality, transforming UFC from bankruptcy to multi-billion dollar enterprise

Career

Key Roles
  • Manager for UFC fighters
  • UFC President (2001-present)
  • UFC CEO (2023-present)
  • Executive Producer, The Ultimate Surfer
  • Host, Dana White's Contender Series
  • Co-creator and Commentator, Race For The Seat (NASCAR reality TV show)
  • Board Member, Meta Platforms (2025-present)
Milestones
  • Convinced Fertittas to buy UFC for $2 million in 2001
  • Co-created The Ultimate Fighter reality series in 2004
  • Signed seven-year contract as UFC President in 2019
  • UFC merged with WWE into TKO Group Holdings
  • Secured $7.7 billion broadcast deal with Paramount and CBS for UFC starting in 2026
  • Elected to Meta Platforms board of directors in 2025
  • Co-created NASCAR reality TV show Race For The Seat in 2026
Achievements
  • Leading Man of the Year, World MMA Awards (2008-2024)
  • Promoter of the Year, Wrestling Observer Newsletter (multiple times)
  • Transformed UFC from bankruptcy to multi-billion dollar enterprise

Some Lesser Known Facts

1. Competed as an amateur boxer
2. Opened a gym, arranged boxing bouts, and started an athletic clothing line
3. Learned boxing industry from former Golden Glove champion Pete Welsh
4. Established Fight Island, a bio-secure bubble on Yas Island in the UAE during COVID-19 pandemic to allow UFC events to continue safely
5. Notable supporter of Donald Trump, spoke at Republican National Convention in 2016 and 2024
6. Made significant charitable contributions to Las Vegas shooting victims and various health and sports-related causes
Information on this page is collected from public sources and may not be 100% accurate. Report an error
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