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ProfessionEntrepreneur
NationalityIndian

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Bio/Wiki

Supam Maheshwari is an Indian entrepreneur and businessman who has founded and led multiple successful ventures in e-learning, e-commerce, and logistics. He is best known as the co-founder and CEO of FirstCry, a leading e-commerce platform specializing in baby and kids' products that has grown to over 900 physical stores across India. Before FirstCry, he co-founded Brainvisa Technologies, an e-learning company that he sold to US-based Indecomm Global Services for $25 million in 2007. Maheshwari comes from the entrepreneurial Marwari community and has been instrumental in building multiple unicorn companies from Pune.

Physical Stats & More

Height5' 6"
Eye ColorBlack
Hair ColorBlack

Educational Qualification(s)

EducationPost Graduate
College/University
  • Delhi College of Engineering
  • Indian Institute of Management, Ahmedabad
  • Apeejay School
Qualifications
  • B.Tech in mechanical engineering from Delhi College of Engineering (1991)
  • Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad (1997)
  • Schooling from Apeejay School

Personal Life

Maheshwari is based in Pune and has been quietly operating from there for over a decade while building multiple successful ventures.

Relationships & More

Marital StatusMarried

Family

ChildrenHe has a daughter.

Career

Associated with
  • Brainvisa Technologies (2000-2009)
  • FristCry (founded in 2010)
  • FirstCry (co-founded in 2010, MD & CEO since 2010)
  • FirstCry/BrainBees Solutions Pvt. Ltd. (Co-founder and MD & CEO, 2010-Present)
  • XpressBees (Co-founder with Amitava Saha)
  • GlobalBees (Co-founder with Nitin Agarwal)
Career Milestones
  • Founded Brainvisa Technologies in March 2000, raising Rs 3 crore from Infinity Ventures
  • Sold Brainvisa Technologies to Indecomm Global Services for $25 million in 2007
  • Co-founded FirstCry in September 2010 with Amitava Saha
  • Expanded FirstCry to over 900 physical stores across India
  • FirstCry achieved Unicorn status by 2020 with valuation of $2.7 billion by 2023
  • Launched private labels BabyHug and CuteWalk under FirstCry

Favourites

HobbiesReading and playing Squash

Some Lesser Known Facts

1. Supam Maheshwari, an Indian entrepreneur, has founded successful ventures like Brainvisa Technologies and FirstCry.
2. Instead of opting for employment after post-graduation, he ventured into entrepreneurship.
3. Maheshwari initiated Brainvisa Technologies, an Ed-Tech project, in 2000, eventually selling it to US-based Indecomm Global Services for $25 million in 2007. He managed the venture until 2009.
4. Brainbees.com and FirstCry, an Indian baby product company, were introduced by Maheshwari in 2010. He served as the Co-founder and CEO alongside Amitava Saha.
5. Motivated by the lack of premium baby products in the market, Maheshwari decided to establish a company dedicated to offering high-quality items for children.
6. FirstCry clinched the Most Popular Online Site accolade at the Child Awards in Delhi in 2013.
7. By 2020, FirstCry attained Unicorn status, with an estimated valuation of $2.7 billion by 2023.
8. In 2021, Mahindra Retails owned 10.48% of FirstCry's shares, while Mahindra Engineering and Chemical Products held 3.11%.
9. FirstCry expanded its offerings with the launch of private labels BabyHug and CuteWalk, specializing in kids' apparel and footwear.
10. Supam Maheshwari is an Indian entrepreneur who has founded multiple successful ventures including Brainvisa Technologies, FirstCry, XpressBees, and GlobalBees.
11. After completing his post-graduation from IIM Ahmedabad in 1997, he did not join any multinational company but instead ventured into entrepreneurship, though he had brief stints at companies like Vivendi and PepsiCo.
12. He briefly considered building a water purifier business before settling on e-learning and e-commerce ventures.
13. Brainvisa Technologies was founded in March 2000, just three to four months before the dot-com crash. When investors backed out in 2001, Maheshwari focused on making the company profitable.
14. Maheshwari managed Brainvisa Technologies until December 2009 before moving on to other ventures.
15. He co-founded FirstCry in 2010 after becoming a parent and recognizing the lack of good-quality baby products in the Indian market.
16. FirstCry won the Most Popular Online Site accolade at the Child Awards in Delhi in 2013.
17. Maheshwari has been quietly operating from Pune rather than from startup hubs like Bengaluru or Gurgaon, yet has successfully built multiple unicorn companies.
18. He worked with co-founders Amitava Saha and Nitin Agarwal at Brainvisa Technologies, and these relationships led to collaborations on subsequent ventures including XpressBees and GlobalBees.
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