Quick Info
| Profession | Entrepreneur |
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| Nationality | Indian |
| Date of Birth | 28/09/1982 |
| Age | 43 years |
| Birthplace | Delhi, India |
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Bio/Wiki
| Summary | Viraj Bahl is the founder and managing director of Veeba Foods (VRB Consumer Products Pvt. Ltd.), a leading Indian FMCG company specializing in sauces and condiments. Born in Delhi to Rajiv and Vibha Bahl, founders of Fun Foods, he is known for his resilience in overcoming business failures and building Veeba into a multi-crore enterprise. He joined Shark Tank India as a judge in 2024. |
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Physical Stats & More
| Height | 5' 10" (178 cm) |
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| Eye Color | Black |
| Hair Color | Salt & Pepper |
Educational Qualification(s)
| School | Delhi Public School R. K. Puram, New Delhi |
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| College/University | Singapore Polytechnic |
| Educational Qualification | Degree in Industrial Engineering (1999-2002) |
Relationships & More
| Marital Status | Married |
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Family
| Father | Rajiv Bahl (Businessman) |
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| Mother | Vibha Bahl |
| Spouse | Ridhima Bahl |
| Children | 2 (Rajvir Bahl, Ranvir Bahl) |
Career
| Achievements |
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| Overview | Viraj Bahl transitioned from working on oil rigs and merchant navy ships to the food processing industry. He joined his family's business Fun Foods in 2002 and played a pivotal role in its growth until its sale to Germany's Dr. Oetker for Rs 110 crore in 2008. After a failed restaurant venture (Pocket Full, 2009-2013), he founded Veeba Foods in 2013 with seed capital from selling his house. Under his leadership, Veeba has grown exponentially with projected revenues of Rs 1,000 crore by 2023-24, establishing itself as a dominant player in the Indian FMCG market. He is also a judge on the entrepreneurial reality show Shark Tank India and founder of related ventures including Tasty Pixel and WokTok. |
Some Lesser Known Facts
| 1. Viraj's father mandated that he must earn enough to support a family before joining the family business. | |
| 2. He worked for a global shipping company Maersk in Denmark for three years before returning to India at the age of 23. | |
| 3. His first order with Domino’s came after multiple visits to their office, leading to 70-80 metric tons of orders. | |
| 4. Viraj raised ₹3 crore for Veeba at a valuation of ₹105 crore in 2014. | |
| 5. Under his leadership, Veeba expanded into various new markets, including the Chinese and pan-Asian sauces segment. | |
| 6. In 2009, he launched a Quick Service Restaurant chain named Pocket Full, which failed due to rapid scaling and poor locations, closing all six outlets by 2013. | |
| 7. He sold his newly bought house for ₹50 lakh along with his wife Ridhima to fund the startup of Veeba in 2013. | |
| 8. Fun Foods, the family business, was sold to Germany's Dr. Oetker for Rs 110 crore in 2008 against his wishes. | |
| 9. Veeba was named after his mother, Vibha Bahl. | |
| 10. Viraj employed a B2B-first strategy for Veeba, starting exclusively as a Business-to-Business supplier to QSRs before transitioning to retail, which was a contrarian approach in an era of D2C-first consumer brands. |