| 1. Supam Maheshwari, an Indian entrepreneur, has founded successful ventures like Brainvisa Technologies and FirstCry. |
| 2. Instead of opting for employment after post-graduation, he ventured into entrepreneurship. |
| 3. Maheshwari initiated Brainvisa Technologies, an Ed-Tech project, in 2000, eventually selling it to US-based Indecomm Global Services for $25 million in 2007. He managed the venture until 2009. |
| 4. Brainbees.com and FirstCry, an Indian baby product company, were introduced by Maheshwari in 2010. He served as the Co-founder and CEO alongside Amitava Saha. |
| 5. Motivated by the lack of premium baby products in the market, Maheshwari decided to establish a company dedicated to offering high-quality items for children. |
| 6. FirstCry clinched the Most Popular Online Site accolade at the Child Awards in Delhi in 2013. |
| 7. By 2020, FirstCry attained Unicorn status, with an estimated valuation of $2.7 billion by 2023. |
| 8. In 2021, Mahindra Retails owned 10.48% of FirstCry's shares, while Mahindra Engineering and Chemical Products held 3.11%. |
| 9. FirstCry expanded its offerings with the launch of private labels BabyHug and CuteWalk, specializing in kids' apparel and footwear. |
| 10. Supam Maheshwari is an Indian entrepreneur who has founded multiple successful ventures including Brainvisa Technologies, FirstCry, XpressBees, and GlobalBees. |
| 11. After completing his post-graduation from IIM Ahmedabad in 1997, he did not join any multinational company but instead ventured into entrepreneurship, though he had brief stints at companies like Vivendi and PepsiCo. |
| 12. He briefly considered building a water purifier business before settling on e-learning and e-commerce ventures. |
| 13. Brainvisa Technologies was founded in March 2000, just three to four months before the dot-com crash. When investors backed out in 2001, Maheshwari focused on making the company profitable. |
| 14. Maheshwari managed Brainvisa Technologies until December 2009 before moving on to other ventures. |
| 15. He co-founded FirstCry in 2010 after becoming a parent and recognizing the lack of good-quality baby products in the Indian market. |
| 16. FirstCry won the Most Popular Online Site accolade at the Child Awards in Delhi in 2013. |
| 17. Maheshwari has been quietly operating from Pune rather than from startup hubs like Bengaluru or Gurgaon, yet has successfully built multiple unicorn companies. |
| 18. He worked with co-founders Amitava Saha and Nitin Agarwal at Brainvisa Technologies, and these relationships led to collaborations on subsequent ventures including XpressBees and GlobalBees. |