Quick Info
| Profession | Politician and businessman |
|---|---|
| Nationality | British |
| Date of Birth | October 1986 |
| Birthplace | Bellshill, North Lanarkshire, Scotland |
Latest News about Muhammad Ziauddin Yusuf
17/02/2026
Nigel Farage announced Muhammad Ziauddin Yusuf as Reform UK's Spokesperson for Home Affairs, one of the party's most prominent briefs. The role places him at the centre of the party's messaging on immigration and law and order. He had previously served as the party's head of policy from September 2025.
05/06/2025
Yusuf resigned as chairman of Reform UK, citing that working to elect a Reform government was no longer a good use of his time. The departure came shortly after a public dispute with Reform MP Sarah Pochin over her call for a ban on the burqa. He rejoined the party two days later, but later stepped aside from the chairmanship for good.
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Bio/Wiki
| Summary | British politician and businessman who serves as Reform UK's spokesperson for home affairs. |
|---|---|
| Known for | Chairmanship of Reform UK (2024-2025), leading the party's policy and home affairs work, and co-founding a luxury concierge business. |
| Party | Reform UK |
Educational Qualification(s)
| Schools | Hampton School |
|---|---|
| Degrees | Bachelor of Science in International Relations, London School of Economics (2009) |
Personal Life
| Religion | Muslim |
|---|---|
| Early life | Born to Sri Lankan Muslim parents who moved to the United Kingdom in the early 1980s and raised mainly in Hampton, London. |
Relationships & More
| Political associate | Nigel Farage, leader of Reform UK |
|---|---|
| Business partner | Alex Macdonald, whom he met at Hampton School |
Family
| Father | Hilmy Yusuf, paediatrician |
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| Mother | Nurse |
| Siblings |
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Career
| Early career | Worked at Merrill Lynch and Goldman Sachs in the City of London. |
|---|---|
| Business | Co-founded the luxury concierge company Velocity Black in 2014; it was later sold to Capital One in 2023. |
| Political roles |
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| Other roles | Leader of Reform UK's Department of Government Efficiency (DOGE) initiative from 7 June 2025 |
Some Lesser Known Facts
| 1. Won a part-scholarship to Hampton School. | |
| 2. Was a member of the Conservative Party until August 2024. | |
| 3. Reportedly was Reform UK's largest donor in the run-up to the 2024 general election. | |
| 4. Has never stood for election as a candidate. |
