Quick Info
| Profession | Digital Media Strategist, Consultant, Chief Digital Officer |
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| Nationality | American |
| Birthplace | United States |
Latest News about Eric Shanfelt
25/04/2025
Eric Shanfelt publicly noted a significant change in Google Publisher Center policies, stating that as of April 25, publishers can no longer manually add new publications to their accounts. This update impacts how media companies manage their digital presence and requires adaptation to new automated verification processes.
10/03/2025
Shanfelt shared insights on a niche magazine publisher's successful sales strategy, revealing how the company sold $38,000 worth of subscriptions in just 10 days. He highlighted the effectiveness of targeted digital marketing and audience engagement tactics that enabled this rapid revenue growth for the specialized publication.
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Bio/Wiki
| Summary | Distinguished digital media executive and strategist with over three decades of experience in building digital revenue and audiences across B2B, consumer, and regional publishing sectors. Founding partner of Nearview Media, a consulting firm specializing in publisher digital transformation and strategy. Founder and CEO of Local Marketing Institute, established to provide digital marketing resources to local marketers. |
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Educational Qualification(s)
| College | Attended college (specific institution not mentioned in sources) |
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Personal Life
| Family Status | Husband and father |
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| Spouse | Married |
| Children | Has children |
Family
| Status | Married with children |
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Career
| Current Role | Founding Partner, Nearview Media; Founder and CEO, Local Marketing Institute |
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| Previous Roles | Senior Vice President of Digital at Penton Media, Virgo Publishing, Aspire Media/Interweave, and HarperCollins Christian Publishers; Chief Digital Officer for several large publishing companies; Senior Vice President eMedia at HarperCollins Christian Publishing |
| Experience | Over three decades of digital media experience |
| Notable Work | Founded and operates Nearview Media, a consulting firm focused on digital revenue, audience, and platform development for publishers. Consulted with hundreds of media companies on digital strategy, tactical execution, and staff training. Founded Local Marketing Institute approximately four and a half years ago to serve local marketers with digital marketing resources and expertise. |
| Past Affiliations | Worked at Media Lab (Boulder, Colorado) - described as the biggest agency outside California and New York at the time |
| Early Career | Began career in early 1990s at one of the first digital agencies in the United States. In 1996, moved into digital media with Windows NT Magazine, building a multi-million dollar online business. Worked at Media Lab (Boulder, Colorado), described as the biggest agency outside California and New York at the time. |
Social Media
| Twitter/X | https://twitter.com/nearviewmedia |
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| [email protected] | |
| https://www.linkedin.com/in/ericshanfelt/ |
Some Lesser Known Facts
| 1. Contributor to ADWEEK | |
| 2. Active on social media as @nearviewmedia | |
| 3. Describes himself as an imperfect man loved by God | |
| 4. Early experience with multimedia technologies including HyperCard and Macromind Director | |
| 5. Left corporate position to launch Local Marketing Institute to provide resources to local marketers who lacked access to enterprise-level digital expertise |