Eric Shanfelt

Digital Media Strategist, Consultant, Chief Digital Officer

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Bio/Wiki

SummaryDistinguished digital media executive and strategist with over three decades of experience in building digital revenue and audiences across B2B, consumer, and regional publishing sectors. Founding partner of Nearview Media, a consulting firm specializing in publisher digital transformation and strategy.

Educational Qualification(s)

CollegeAttended college (specific institution not mentioned in sources)

Personal Life

Family StatusHusband and father

Family

StatusMarried with children

Career

Current RoleFounding Partner, Nearview Media; Founder and CEO, Local Marketing Institute
Previous RolesSenior Vice President of Digital at Penton Media, Virgo Publishing, Aspire Media/Interweave, and HarperCollins Christian Publishers; Chief Digital Officer for several large publishing companies; Senior Vice President eMedia at HarperCollins Christian Publishing
ExperienceOver three decades of digital media experience
Notable WorkFounded and operates Nearview Media, a consulting firm focused on digital revenue, audience, and platform development for publishers. Consulted with hundreds of media companies on digital strategy, tactical execution, and staff training. Founded Local Marketing Institute approximately four and a half years ago to serve local marketers with digital marketing resources and expertise.
Past AffiliationsWorked at Media Lab (Boulder, Colorado) - described as the biggest agency outside California and New York at the time
Early CareerBegan career in early 1990s at one of the first digital agencies in the United States. In 1996, moved into digital media with Windows NT Magazine, building a multi-million dollar online business. Worked at Media Lab (Boulder, Colorado), described as the biggest agency outside California and New York at the time.

Some Lesser Known Facts

1. Contributor to ADWEEK
2. Active on social media as @nearviewmedia
3. Describes himself as an imperfect man loved by God
4. Early experience with multimedia technologies including HyperCard and Macromind Director
5. Left corporate position to launch Local Marketing Institute to provide resources to local marketers who lacked access to enterprise-level digital expertise
Information on this page is collected from public sources and may not be 100% accurate. Report an error
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