18/06/2025 The United States Department of the Treasury imposed sanctions on five individuals linked to the Jalisco New Generation Cartel (CJNG), including Ricardo Ruiz Velasco (alias 'El Doble R'), identifying him as the main suspect in the murder of Valeria Márquez. The sanctions cited their involvement in homicides and drug trafficking, with the US government stating Ruiz Velasco was allegedly responsible for killing his girlfriend, the TikTok influencer.
16/05/2025 Authorities in Jalisco confirmed they were investigating Valeria Márquez's killing as a femicide after she was shot dead while livestreaming from her beauty salon in Zapopan. Officials stated that a man entered the salon, asked for her by name, and then opened fire before fleeing on a motorcycle, with no initial evidence linking the crime to organized crime factions despite the suspect's cartel connections.
13/05/2025 Valeria Márquez, a 23-year-old Mexican model and influencer, was shot and killed during a TikTok livestream from her beauty salon in Zapopan, Jalisco. The attack, carried out by a man posing as a delivery person who shot her in the chest and head, drew major international attention due to its public nature and immediate raised questions about gender-based violence and femicide in Mexico.
