Quick Info
| Profession | Influencer, Fashion Designer, Businessperson |
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| Nationality | Swedish |
| Date of Birth | 08/04/1997 |
| Age | 29 years |
| Birthplace | Borås, Sweden |
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Bio/Wiki
| Full Name | Matilda Saga Albertina Djerf |
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| Nickname | Scandinavia's Brigitte Bardot |
Physical Stats & More
| Height | 5' 4" (163 cm) |
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| Eye Color | Brown Green/Hazel |
| Hair Color | Light Blonde |
Educational Qualification(s)
| Qualifications | High School pass |
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Personal Life
| Food Habit | Non-vegetarian |
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| Hobbies |
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| Tattoo(s) |
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Relationships & More
| Marital Status | Unmarried |
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| Affairs/Boyfriends | Rasmus Johansson (entrepreneur) |
Family
| Father | Pontus Djerf |
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| Mother | Ulrika Djerf |
| Siblings |
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Career
| Overview | Matilda Djerf began her career in the realms of influence and fashion design after pursuing various odd jobs. Her influencer journey started in 2016 while travelling in the Caribbean with her boyfriend Rasmus Johansson, where bikini photos gained her 3,000 followers overnight, leading to full-time influencing by 2018 with over 3 million Instagram followers. In 2019, she established the clothing line Djerf Avenue alongside Johansson, which focuses on ethically produced vintage-inspired basics like blazers, jeans, accessories, and swimwear. Remarkably, their venture flourished, with revenue reaching $34.5 million in 2023, earning a spot in Forbes 30 under 30, and reportedly growing to $35 million in three years with high profit margins. |
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Social Media
Some Lesser Known Facts
| 1. Matilda and her family spent two years living in Monterrey, California, where she faced bullying. | |
| 2. Growing up, she struggled with eating disorders, including anorexia and orthorexia. | |
| 3. During school, she discovered a passion for writing and photography and served as the editor for a school news magazine. | |
| 4. Prior to her influencer career, she took various jobs, including working as a salesperson and a waitress. | |
| 5. Rather than pursuing college, she chose to gain life experiences through travel and started a blog that unexpectedly gained popularity. | |
| 6. Matilda and Rasmus traveled to destinations like the Caribbean Islands, Bali, and Australia, which inspired her digital content creation career. | |
| 7. Djerf Avenue's substantial growth took place in just a few years, reflecting their hard work and dedication. | |
| 8. Matilda often features her pet dog, Rufus, prominently in her social media content. | |
| 9. Her iconic bouncy hair has set trends, accumulating over 13.8 billion views under 'Matilda Djerf hair' on TikTok. |